Likewise, the more original content you can post, the better. You can still ‘win’ Facebook with content that’s timeless (and) interesting. What to Post:įacebook’s algorithm favours timely stories, but only slightly, so don’t fret if you’re in an industry that doesn’t often lend itself to trending topics. So make sure to either remove the link text before you post, or, best of all, replace it with a (concise) custom comment like seen in The Muse example above. Quick tip: if you don’t do anything with the link you inputted into the composer box, it will remain in the post and look something like this: Just click on the information you want to change and either write your own custom text or replace the image. You can then edit any (or all) of this data. This should be the default setting so all you (should) need to do is post the link that you want to share into the composer box.įacebook will then pull in the link’s meta data specifically its title, description, and a photo. The setting for posting a link is actually called ‘Status’.
It’s not immediately obvious how to post a link to Facebook since nowhere is the word ‘link’ actually used, however it’s very simple once you know what you’re doing. Of course, not any post pulled in from a link will do - note the large image (that’s been designed specifically for use in that post), the repetition of the heading, and the additional comment that emphasizes why someone should click the link: This is the sort of thing you should be trying to emulate: How to post:Īccording to Buffer, the perfect Facebook post is:īuffer gave an excellent example from The Muse. The only way to be absolutely certain of the best time for you is to test it yourself. However, every brand and their audience are different. Research from bitly has shown that content posted between 1pm and 4pm resulted in the highest levels of engagement, while content posted between 8pm and 8am got the least engagement. In summary: post consistently, but don’t post crap. Simply being a brand page gets you off to a bad start, but, the more people that interact with your post, the more of your audience will see it. That said, while quantity is important, quality is still (and always will be) the trump card.įacebook uses a sophisticated algorithm to decide how prominently in user’s newsfeeds particular posts will appear.
This means that if you want to have any real chance of being seen, you need to be posting regularly. The organic reach of posts from Facebook pages has been slowly declining, from an average of 16% back in 2012, to around 2.6% in March of this year. Unless you pay to increase exposure of your posts (more on this shortly) only a very small percentage of your ‘fans’ are likely to see what you say. There’s no set rule here but… it’s important to post consistently. Let’s take a look at a few insider tips that will get you on the right road to mastering the art of Facebook marketing and give you an introduction to Facebook for business … How much to post:
Setting up a Facebook business page takes less than 30 minutes and is super-simple (if you’re yet to get started, we’ve included a handy “how-to” infographic below that will take you through what to do) however Facebook marketing isn’t all plain sailing - the tricky part is in understanding what to do to utilise the network to its full potential. This post is an introductory guide to setting up your business on Facebook if you don't already have a company page or it has been neglected! If you are looking for more advanced content to optimise your use of Facebook, check out our other posts on Facebook marketing and related guides. Examples of how to start getting results from Facebook